Nick Ruest
Impact before income
Nick doesn’t just follow the future — he builds it. Armed with three degrees from Carleton University (Communications, Human Rights, and Law) and a Master of Management, Innovation & Entrepreneurship from Queen’s University, Nick blends interdisciplinary intelligence with sharp, market-tested execution. Today, he’s a sales strategist, AI automation architect, generative search optimizer, and agentic-workforce pioneer who helps businesses and professionals unlock growth they didn’t know was possible — with or without a technical background. By day, he teaches at the University of Toronto, where he serves as an adjunct lecturer and mentor to MBA students in AI for business, marketing, sales, ESG/DEI, design thinking, and agile project management. By night (and often early mornings), he works with executives, founders, and enterprise teams to turn AI and modern marketing into serious competitive advantage. Across roles, industries, and continents, Nick has helped global organizations — CGI, Nike, Bayer Healthcare, Cognizant, Parkland Corp., Capgemini, Canada Post, and dozens more — rethink how they attract customers, scale operations, and future-proof their workforce. In the world of small and midsize businesses, his systems have powered hundreds of high-performing campaigns for brands like Edward Jones, REMAX, Coldwell Banker, Primerica, Pineapple, Focal Point Coaching, and many others, consistently driving millions in organic reach and revenue. His mantra is simple: Impact before income. And it shows — with: - 200+ businesses served - Ranked hundreds of sites on Google Local Search - Top year in sales $35+ million - 200,000+ organic buyers generated - Millions in revenue created for agencies, contractors, and SMBs Whether you’re looking to rank, scale, automate, or innovate, Nick brings the rare mix of educator, operator, and architect — someone who can teach the strategy, build the system, and drive the outcome. If you’re ready for real growth, real capability, and real change, you’re in the right place.