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AX INSTITUTE COOKIE POLICY

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This Cookie Policy (“Policy”) explains how Active Patterns Inc., operating under the brands AX Institute and AX (“AX Institute”, “AX”, “Institute”, “we”, “our”, or “us”), uses cookies, pixels, analytics technologies, tracking technologies, SDKs, scripts, local storage technologies, tags, digital identifiers, and similar technologies on:

  • www.axinstitute.online;

  • associated websites, educational platforms, portals, applications, learning management systems, subscription systems, enterprise learning environments, and digital services (collectively, the “Platform”).

This Policy should be read together with the:

  • AX Institute Privacy Policy;

  • Subscription and Membership Policy;

  • Website Terms of Use;

  • applicable Terms and Conditions.

By using the Platform, users consent to the use of cookies and related technologies as described in this Policy, subject to applicable consent requirements.

AX Institute does not guarantee uninterrupted availability of the Platform, Services, AI-enabled systems, educational technologies, integrations, or related infrastructure.

Nothing in this Policy creates fiduciary, advisory, employment, agency, partnership, or professional-client relationships between users and AX Institute.

 

1. WHAT ARE COOKIES AND TRACKING TECHNOLOGIES

Cookies are small text files or technologies stored on a user’s browser, device, application, or system when visiting a website, platform, or digital service.

Cookies and similar technologies help websites and digital systems:

  • recognize devices and sessions;

  • authenticate users;

  • maintain subscriptions and login states;

  • personalize educational experiences;

  • analyze Platform usage;

  • improve educational delivery and performance;

  • support enterprise learning administration;

  • support security and fraud prevention;

  • optimize AI-enabled systems;

  • maintain operational continuity.

Cookies may be:

  • session-based (deleted when the browser closes); or

  • persistent (stored for longer periods).

AX Institute may also use:

  • pixels;

  • local storage technologies;

  • tracking scripts;

  • SDKs;

  • tags;

  • analytics technologies;

  • application identifiers;

  • device identifiers;

  • similar digital technologies.

 

2. TYPES OF COOKIES AND TRACKING TECHNOLOGIES USED

A. Essential Cookies

Essential cookies are necessary for operation of the Platform and cannot generally be disabled without affecting functionality.

These technologies may support:

  • secure authentication;

  • login sessions;

  • subscription verification;

  • payment processing;

  • shopping cart functionality;

  • fraud prevention;

  • cybersecurity protections;

  • account security;

  • learning management system functionality;

  • educational content delivery;

  • enterprise access administration;

  • accessibility settings;

  • Platform administration;

  • operational continuity.

Without these technologies, portions of the Platform may not function properly.

 

B. Performance and Analytics Cookies

Analytics technologies help AX Institute understand how users interact with the Platform and Services.

Analytics information may include:

  • pages visited;

  • time spent on pages;

  • educational engagement patterns;

  • navigation paths;

  • referral sources;

  • browser type;

  • device type;

  • geographic region;

  • Platform interaction metrics;

  • course participation trends;

  • subscription engagement metrics;

  • enterprise learning engagement metrics;

  • feature usage analytics.

Analytics technologies help AX Institute:

  • improve educational experiences;

  • optimize Platform performance;

  • evaluate subscription engagement;

  • improve content delivery;

  • enhance user experience;

  • support enterprise reporting;

  • improve learning outcomes;

  • support institutional analytics and quality assurance;

  • support accreditation and operational governance;

  • improve AI-enabled educational systems.

Analytics providers may include third-party services such as:

  • Google Analytics;

  • educational platform analytics providers;

  • marketing analytics providers;

  • cloud infrastructure analytics providers;

  • enterprise analytics providers;

  • AI-enabled analytics systems.

AX Institute may generate aggregated, anonymized, statistical, or de-identified analytics relating to Platform usage, educational engagement, subscriptions, certifications, enterprise learning trends, operational performance, or educational effectiveness for research, benchmarking, institutional improvement, accreditation, reporting, business intelligence, marketing, governance, or operational purposes.

 

C. Functional Cookies

Functional cookies help personalize and improve user experiences.

These technologies may store:

  • language preferences;

  • course progress;

  • subscription preferences;

  • saved settings;

  • login preferences;

  • educational personalization settings;

  • accessibility preferences;

  • AI personalization preferences;

  • enterprise learning preferences.

 

D. Advertising and Marketing Cookies

AX Institute may use advertising, marketing, remarketing, personalization, audience measurement, or conversion-tracking technologies.

These technologies may help:

  • measure marketing effectiveness;

  • personalize advertising;

  • analyze campaign performance;

  • support retargeting campaigns;

  • evaluate subscription conversions;

  • improve educational outreach efforts;

  • optimize communications;

  • evaluate enterprise engagement trends.

Third-party providers may include:

  • Meta platforms;

  • LinkedIn services;

  • Google advertising services;

  • marketing automation providers;

  • analytics and advertising technology providers;

  • enterprise marketing providers.

Such providers operate under their own privacy policies and terms.

AX Institute does not sell sensitive personal information or use tracking technologies for unlawful profiling, discriminatory processing, or unauthorized commercial exploitation.

 

E. Security and Fraud Prevention Technologies

AX Institute may use technologies intended to:

  • detect unauthorized access;

  • prevent fraud;

  • identify abuse;

  • monitor suspicious activity;

  • protect subscriptions and educational content;

  • support Platform integrity and cybersecurity;

  • support enterprise security requirements;

  • enforce Platform policies;

  • protect AI-enabled systems;

  • maintain operational continuity.

AX Institute may implement technical, operational, behavioral, identity-verification, access-control, fraud-detection, monitoring, cybersecurity, or integrity-protection technologies reasonably necessary to protect the Platform, enterprise systems, educational records, subscriptions, certifications, operational infrastructure, or users.

 

F. AI, Educational Analytics, and Learning Optimization Technologies

AX Institute may use cookies or similar technologies in connection with:

  • educational analytics;

  • learning optimization systems;

  • AI-enabled educational tools;

  • recommendation systems;

  • adaptive learning systems;

  • platform personalization technologies;

  • engagement measurement systems;

  • enterprise learning analytics;

  • educational quality assurance systems.

Such technologies may help improve educational delivery, content recommendations, learner engagement, subscription experiences, enterprise learning effectiveness, and Platform performance.

Certain AI-enabled processing activities may involve human review, moderation, monitoring, validation, quality assurance, fraud prevention, enterprise administration, compliance review, accreditation support, operational governance, or institutional oversight where reasonably necessary.

AX Institute does not authorize unauthorized third-party scraping, automated extraction, or unauthorized AI training using Platform content or educational materials.

AX Institute does not use personal information to train public artificial intelligence models without appropriate authorization or lawful basis.

 

3. THIRD-PARTY SERVICES

The Platform may integrate third-party services that place cookies or tracking technologies on user devices.

Third-party services may include:

  • payment processors;

  • learning management systems;

  • webinar or video platforms;

  • analytics providers;

  • cloud hosting providers;

  • embedded educational tools;

  • advertising and marketing providers;

  • AI-enabled educational technology providers;

  • enterprise reporting systems;

  • communication service providers.

AX Institute does not control third-party technologies, third-party policies, or third-party privacy practices.

Users should review applicable third-party privacy policies separately.

 

4. COOKIE CONSENT

Where required by applicable law, AX Institute may request consent before placing non-essential cookies or tracking technologies on user devices.

Consent may be obtained through:

  • cookie banners;

  • consent managers;

  • preference centers;

  • account settings;

  • browser-based prompts;

  • enterprise administrative controls.

Users may withdraw, modify, or manage cookie preferences where technically feasible.

Continued use of the Platform following notice of this Policy may constitute consent to cookie usage where permitted by applicable law.

Certain essential technologies may remain necessary for operation, security, subscriptions, authentication, enterprise administration, educational delivery, fraud prevention, or operational continuity.

 

5. MANAGING COOKIES

Users may manage, block, disable, or delete cookies through browser settings, device settings, consent tools, or platform controls where available.

Browser providers or operating systems may allow users to:

  • block certain cookie categories;

  • delete stored cookies;

  • disable tracking technologies;

  • limit advertising personalization;

  • restrict cross-site tracking;

  • manage browser privacy settings.

Disabling cookies or tracking technologies may impact:

  • account login functionality;

  • subscription access;

  • educational content delivery;

  • payment processing;

  • course progress tracking;

  • enterprise functionality;

  • Platform personalization;

  • AI-enabled educational experiences;

  • security protections;

  • learning optimization systems.

AX Institute does not guarantee full functionality where cookies or related technologies are disabled.

 

6. DO-NOT-TRACK SIGNALS

Some browsers, applications, or devices may transmit “Do Not Track” signals or similar privacy preferences.

Because no uniform industry standard currently exists for such signals, AX Institute may not respond to all Do Not Track mechanisms.

Users may still manage cookies and tracking preferences through browser, device, or consent settings where available.

 

7. INTERNATIONAL USERS

The Platform may be accessed internationally.

Users accessing the Platform outside Canada acknowledge that cookies and related technologies may involve international data processing, storage, or transfers.

Information collected through cookies or related technologies may be processed in jurisdictions including the United States or other jurisdictions where cloud providers, analytics providers, AI-enabled systems, enterprise systems, or operational providers operate.

Users remain responsible for compliance with laws applicable in their jurisdiction.

 

8. DATA RETENTION

Retention periods for cookies and tracking technologies vary depending on:

  • cookie purpose;

  • legal requirements;

  • operational needs;

  • technical functionality;

  • enterprise administration requirements;

  • accreditation requirements;

  • security requirements.

Some technologies expire automatically while others remain until deleted through browser settings, device settings, consent tools, or operational expiration schedules.

Residual records, logs, backups, audit trails, analytics records, fraud prevention systems, security systems, operational archives, or enterprise continuity systems may retain limited information for reasonable periods consistent with legal, operational, institutional, accreditation, security, fraud prevention, or continuity requirements.

 

9. CHANGES TO THIS POLICY

AX Institute reserves the right to modify, amend, replace, supplement, discontinue, or update this Policy at any time to reflect:

  • legal developments;

  • technological changes;

  • operational requirements;

  • Platform updates;

  • educational technology developments;

  • AI-enabled technology developments;

  • enterprise operational requirements;

  • cybersecurity developments.

Updated versions become effective upon posting unless otherwise required by applicable law.

Continued use of the Platform following updates constitutes acceptance of the revised Policy.

10. GOVERNING LAW AND DISPUTE RESOLUTION

This Policy shall be governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles.

To the maximum extent permitted by applicable law, disputes relating to this Policy shall be resolved solely on an individual basis and not through class, collective, coordinated, representative, consolidated, or mass proceedings.

 

11. ASSIGNMENT

This Policy may be assigned, transferred, delegated, subcontracted, novated, or otherwise transferred by AX Institute in connection with mergers, acquisitions, restructurings, financing arrangements, reorganizations, transfers of operations, enterprise restructurings, or transfers of business operations or assets.

 

12. CONTACT INFORMATION

AX Institute
Operated by Active Patterns Inc.
www.axinstitute.online

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